Tom Stapleton

INTRODUCTION

Whenever Mobile Five work with a client, we look to guide them towards the ideal solution.

Even if this means looking beyond the brief to what they, and their audiences, really need. Our creative tech developments help brands engage with various demographics through bespoke solutions that deliver real, and measurable, ROI and brand equity.

These key deliverables and the need for meaningful engagement with users through technology are now more important than ever. Different demographics are using different technologies in a multitude of different ways, and traditional agencies are still responding to this challenge by telling brands that their multiple audiences cannot be engaged with through a unified single solution.
This logic makes it increasingly difficult for brands to leverage budgets and articulate the business need to interact with their core demographics evenly and effectively.

But for brands, it’s not all doom and gloom.

At Mobile Five we overcome these challenges through our truly bespoke and innovative solutions that are capable of engaging skillfully across demographics.

We offer full-service technology solutions that solve problems for businesses. We pride ourselves on the quality of our work and the quality of the people we surround ourselves with. The end result for businesses isn't just brilliant projects grounded in ROI, but also a creative tech partner who can answer any problem.

We've worked with brands like PepsiCo, Renault, and Greggs and guided them through nuanced digital transformations by producing bespoke technical solutions that communicate with their multiple demographics and objectives equally, not by re-purposing off-the-shelf products that only reach a specific target audience.

These bespoke solutions are vitally important for businesses seeking digital transformation. Our knowledge and insights into consumer behaviours and how different demographics use technology in different ways to support superior engagement allows us to add real value to our projects. The result of this is a powerful edge for our clients, enabling them to create their own future successes, the kind of successes that are grounded in increased ROI and enhanced brand equity.

Take perfumers Penhaligon's for example. We helped them create their own way towards a successful digital transformation by transitioning their luxury brand into the new digital era.
To achieve this, we worked closely with tech-adverse perfumers to capture their signature fragrance profiling process and repurpose it into an elegant website that would engage their target demographics from a bespoke digital vantage point.

This digital profiling process was then featured across various social and digital channels and has helped drive increased traffic. Since going live, 20% of all online orders have come via the fragrance profiling channel.

Mobile Five have advocated a candid, honest, and bespoke approach to our developments since we started in 2011. Now, almost 8 years after we adopted this approach, 89% of agency marketers are claiming that their companies and brands need to increasingly adopt a more personalised and story-driven approach to content across a variety of digital media; just like we did for Penhaligon's.

To stay ahead of the competition, brands will need to focus on creating their own way towards building authentic connections with audiences alongside more tailored and bespoke tech developments to leverage consumer engagement.

Or, they can get in touch with the agency & creative tech partners that have been doing it since Day One. . .

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