THE CHALLENGE

Stagnant Accessories.

We worked with Canon’s sales department, as their camera sales were impressive, but accessory sales weren’t keeping the same pace.

THE SOLUTION

Improving and Updating.

We discovered that 85% of DSLR owners kept them on automatic, so in response, we developed a camera education app, to encourage users to update their accessories as they improve their skills.

THE RESULT

The Perfect Shot.

Our Canon Companion app is a huge success, with a 4.4 rating in the App Store, and available in 18 different languages. Users spend significant amounts of time in the app, with average dwell time around 4 minutes.

Renault Z.E. Case Study