Reaching The New Kids.
Pepsi wanted to develop an immersive mobile experience that would get Millennials and Gen-Z to pick up a Pepsi Max.
The result needed to be something that put Pepsi front of mind, utilised their brand pillars, and forms an effective connection with the brand.
We developed an AR app that, upon recognising a Pepsi Max logo, delivers interactive content. The first version includes an AR football game, which is something we’re proud of as it adds value to their products and makes use of sophisticated, cutting-edge technologies that excite and engage young people with their brand.