The ultimate F1 experience.
Google approached Renault with the idea of creating a competition, where the ultimate prize would be to drive a Renault F1 race car!
Mobile5 were tasked with creating a mechanism to facilitate finding a winner, based on skill, speed, and reaction times - crucial skills for the budding racing driver.
The winning Formula won.
We created 4 online minigrames, complete with leaderboard.The top 5 finalists were flown to Silverstone race track for a 3 day training bootcamp. Finalists competed for the opportunity to be trained by professional Renault F1 driver Nico Hülkenberg, and ultimately drive the Renault F1 car.