Stagecoach had franchised services that were fragmented and disconnected. With multiple ticket options for every franchise, customers found buying tickets confusing. Whilst M-ticket platforms and contactless payment solutions were now widespread. Customer expectations were shifting, people expected more.
A Start to Finish Solution.
Distill all Stagecoach ticketing services into a single system across their entire franchise network. We provided Stagecoach’s passengers with a mobile journey planning experience, including a ticketing system.
New Market, Users, and Sales.
On average, there is around £1,232 in transactions occurring daily within the app. Since launch, there are over 215,000 users. Users can check nearby bus stops, check live-times, save their favourite journeys, buses & stops, and purchase mobile tickets within their phone. As a direct result of our strategy work with Stagecoach, they were able to discover an unexploited area of the market. We are now helping them develop their own travel startup, offering a first of its kind service.