Laughing Cow wanted to own “snacking moments” and designated a huge budget to media & advertising, to mirror this ambition. The challenge was that their site was receiving traffic but losing interest quickly due to, poor user experience, un-inspiring use of available content and the site not engagning visitors enough to explore.
Targeting User Behaviours.
We re-created a site that was user-centric & had the target audience’s digital user behaviours at its core. Taking insights from the existing sites & high performing content on media spend - we re-mapped the site & user journey.
We created easy sign-up, to receive new recipes. This allowed us to tie in the a device ID/IP to a name & email, enabling us to have a channel to communicate through.
The average session duration increased by 25% on average & by 40% for returning users.
The number of sessions by returning users has more than doubled too!